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Opened in 1973 by Edith and Diane Maxwell, two mermaids got its start as a beach apparel shop. As the years have gone by, however, the pair have gradually shifted their focus to women's only - and specifically lesbian fashion.
The two old women (in their late 70s now) scour magazines and the internet to stay on top of the latest fashion trends in the LGBTQ+ community. Their small storefront, while still giving the initial impression of beach apparal, is the gateway through which one finds an array of styles from beach, to butch, to fills and lace.
The Maxwells have become a staple in the San Augustin gay community, and the two are known by lesbians throughout Florida for their activism and outspoken natures.
Supporting Cast: A rotating cast of high school and college-students, women of all ages, confused tourists.
Resonance(s): Sanguine.
Other Systems: Any fashionista interested in keeping their finger on the pulse of the fashion world could do worse than to seek out the Maxwells.
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